We believe if we make more conscious choices in our everyday lives, we can help our bodies, help our planet and set our children on a better path.
We believe that by being creative, entrepreneurial and in tune with our customers, we will take carriage of and accelerate a new cultural perspective.
Our story began with a simple but incredible ambition, to make plant-based food part of the average diet, in Australia and beyond. If the average household chooses to eat plant-based food just one day per week, they will reduce their food-related carbon footprint by 5.75%. By helping more people eat plant-based food more often, we are making significant yet highly achievable strides towards a carbon neutral lifestyle.
Plant-based food can be easy, affordable, quality food that is also incredibly delicious. We will inspire people to choose to eat in this way more often by making it beautiful, tasty, and super convenient. A place that people are proud to buy from, that makes them feel good about their choices.
We live by our own values. We will promote conscious choices throughout the whole lifecycle, aiming for zero waste with 100% compostable packaging, allowing us to reinvest our precious resources into the growth of healthy, tasty plants for the food we serve.
We are delightfully plant-based
Faith turned to a plant-based diet after suffering from pregnancy-related diabetes which resulted in insulin resistance.
She is also an experienced entrepreneur, having led a VC-backed tech startup for 5 years in London, whose customers included Microsoft, LinkedIn, NHS, Glaxo Smith Kline, PwC, Capita and others.
Naomi has worked in the health and fitness industry for many years, having managed the franchise network for a fitness group.
She has experimented with many different diets to promote wellness and address food intolerances.
Paul is a very experienced chef, having worked at Michelin starred restaurants through to burger joints.
He worked as Head Chef for fast food outlets Guzman Y Gomez and Soul Origin, has helped setup vegan and raw food restaurants, and runs his own healthy, kid-friendly cafes called Parklife.